One Sign-On, All Systems Go: Streamlining Sales Tools for Better Use
Fix and Improve Systems
How an ag input provider improved internal tool adoption by launching a centralized sales portal bringing together multiple tools under a single-sign on.
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Customer Description
A regional commercial unit of a multinational agricultural inputs company, supporting internal sales teams and dealer networks across Latin America.
Challenge
Sales and dealer teams lacked a centralized point of access to essential tools, information, and systems. Fragmented login experiences and manual user management created friction, reduced efficiency, and limited adoption of internal resources.
Solution
Magoya delivered a custom-built Single Sign-On (SSO) portal to streamline access and unify the digital experience for all sales users. The solution included:
A centralized UI to launch tools, view calendars, access reports, and receive updates
Role-based access control and configuration management
Admin dashboard for user provisioning, communication, and analytics
Full migration to an enterprise-grade identity platform (OKTA) for authentication
Approach
Magoya provided end-to-end product delivery over a five-year engagement:
Led discovery and stakeholder alignment across commercial and IT teams
Delivered a working MVP, followed by phased feature expansion and UX improvements
Supported multi-tool migration and documentation handoff
Successfully transitioned ownership to the client’s internal team
Results
The platform significantly improved ease of access for dealers and internal users, improved the adoption of key internal tools, and empowered marketing teams with new administrative controls.
Technology
Backend: Python, Django, DRF
Frontend: Next.js
Database: PostgreSQLCache: Redis
Infrastructure: Google Cloud Platform / Kubernetes