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One Sign-On, All Systems Go: Streamlining Sales Tools for Better Use

Fix and Improve Systems
How an ag input provider improved internal tool adoption by launching a centralized sales portal bringing together multiple tools under a single-sign on.

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Customer Description

A regional commercial unit of a multinational agricultural inputs company, supporting internal sales teams and dealer networks across Latin America.

Challenge

Sales and dealer teams lacked a centralized point of access to essential tools, information, and systems. Fragmented login experiences and manual user management created friction, reduced efficiency, and limited adoption of internal resources.

Solution 

Magoya delivered a custom-built Single Sign-On (SSO) portal to streamline access and unify the digital experience for all sales users. The solution included:

  • A centralized UI to launch tools, view calendars, access reports, and receive updates
  • Role-based access control and configuration management
  • Admin dashboard for user provisioning, communication, and analytics
  • Full migration to an enterprise-grade identity platform (OKTA) for authentication

Approach

Magoya provided end-to-end product delivery over a five-year engagement:

  • Led discovery and stakeholder alignment across commercial and IT teams
  • Delivered a working MVP, followed by phased feature expansion and UX improvements
  • Supported multi-tool migration and documentation handoff
  • Successfully transitioned ownership to the client’s internal team

Results

The platform significantly improved ease of access for dealers and internal users, improved the adoption of key internal tools, and empowered marketing teams with new administrative controls.

Technology

  • Backend: Python, Django, DRF
  • Frontend: Next.js
  • Database: PostgreSQLCache: Redis
  • Infrastructure: Google Cloud Platform / Kubernetes
  • Authentication: Custom SSO integrated with OKTA

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