Insights

Smarter Ag tools start

with better Insights

Explore practical lessons, case studies, and expert takes across the topics that are top of mind for the frontlines of AgTech. From product discovery and platform modernization to adoption strategy and technical optimization, these insights highlight a better way to build digital products.

Seamless Integrations

Drive Product Adoption

Built to Scale: Launching a Farmer-Facing Recommendation Engine Across LATAM

How an ag leader built a product recommendation engine used by thousands of farmers across Latin America.

Drive Product Adoption

Most Ag Tools Fail in the Field. Here’s Why.

In agricultural technology, product adoption remains an elusive milestone for many companies. Tools are often launched with great anticipation, only to see minimal use in the field. While issues of cost, infrastructure, and training have long been discussed, a closer look reveals a more persistent problem: these tools often fail to deliver meaningful value to the people who are expected to use them.

Expand to New Markets

Entering Smarter: How Market Discovery Shaped U.S.-Ready Agronomy Software

How a Europe-based development team validated U.S. market needs by partnering with Magoya to deliver actionable insights, user personas, and wireframes for agronomy software tailored to American advisors and consultants.

Fix and Improve Systems

One Sign-On, All Systems Go: Streamlining Sales Tools for Better Use

How an ag input provider improved internal tool adoption by launching a centralized sales portal bringing together multiple tools under a single-sign on.

Evolve Existing Products

Smarter Quotes, Better Forecasts: Evolving Product Tools Across Regions

How an Ag precision machinery leader replaced complex quoting with a centralized digital platform to streamline dealer workflows and boost sales forecasting across regions.

Explore and Integrate AI

From Docs to Decisions: Unlocking Knowledge with AI

How Magoya improved internal knowledge access and operational speed by launching an AI assistant tailored to agronomic and technical documentation.

Unify and Improve Data

From Silos to Speed: Unifying Field Trial Data for Faster Insights

How a seed company unified customer field trial data and accelerated insight delivery with a centralized platform for automated analysis and visualization.

Fix and Improve Systems

From Friction to Function: Modernizing a Biotech Traceability Platform

How a national biotech program increased adoption by redesigning its sample traceability platform to fit real-world user workflows and improve usability.

Extend Delivery Capacity

Scaling Smarter: Embedded Support That Moved Innovation Faster

How an innovation team scaled delivery by embedding Magoya specialists to accelerate product development and align deeply with internal workflows.

Drive Product Adoption

From Complexity to Clarity: Redesigning UX to Drive Platform Adoption

How a biotech company improved platform adoption by redesigning its user experience to make agronomic insights more intuitive, visual, and actionable.

Drive Product Adoption

Built to Scale: Launching a Farmer-Facing Recommendation Engine Across LATAM

How an ag leader built a product recommendation engine used by thousands of farmers across Latin America.

Hire Full-Time Talent

From Lab to Launch: Embedded Teams That Drove Engineering Scale

How a food-tech company scaled its engineering team with Magoya’s embedded talent model to accelerate both R&D tooling and a partner-facing commercial app.

Drive Product Adoption

Most Ag Tools Fail in the Field. Here’s Why.

In agricultural technology, product adoption remains an elusive milestone for many companies. Tools are often launched with great anticipation, only to see minimal use in the field. While issues of cost, infrastructure, and training have long been discussed, a closer look reveals a more persistent problem: these tools often fail to deliver meaningful value to the people who are expected to use them.

Field Operations

Integrated solutions that save time and boost productivity

All your field insights, connected and streamlined for smarter farming decisions. Simplify field operations management with agtech technology.

Unify and Improve Data

Smart Weather Insights for Farming

Empower farmers with precise, real-time weather insights to make informed decisions and optimize every aspect of crop management.

Unify and Improve Data

Get better and faster results with Agri Data

Transform raw agricultural data into actionable insights with Magoya’s robust analytics and reporting tools.

Unify and Improve Data

Integrating farm equipment data into farm management solutions can be challenging

Boost efficiency, reduce downtime, and cut costs by applying deeper learning to your equipment.

Fix and Improve Systems

Scalable Agriculture Solutions for Your Business Growth

Stay ahead of growth and market shifts with a custom Go-To-Market solution from Magoya, tailored to your goals.

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Field Operations

Integrated solutions that save time and boost productivity

All your field insights, connected and streamlined for smarter farming decisions. Simplify field operations management with agtech technology.

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