Customer Description

A multinational provider of digital farming solutions serving growers, partners, and commercial teams across multiple regions. With a growing portfolio and diverse user base, the company needed to align internal and external stakeholders on product value and usage.

Challenge

The organization lacked a unified, consistent way to communicate its platform’s value across markets. As a result, key stakeholders faced challenges such as:

• Fragmented and outdated documentation
• Inconsistent product narratives across countries and teams
• Limited onboarding support for new hires, agencies, and distributors
• Missed opportunities to scale training and enablement effectively

Solution 

Magoya partnered with the client to create a suite of structured handbooks—each tailored to different product lines and user segments. These handbooks served as the foundation for training, onboarding, and content production across the business. The deliverables included:

• Strategic interviews with global and regional product leads
• Development of three content playbooks aligned to specific audiences
• Messaging frameworks to support marketing, training, and enablement
• Format recommendations to support future activation (e.g., video, e-learning)

Approach

Magoya applied a structured, three-phase process:

• Discovery & Input: Stakeholder interviews and documentation analysis to identify gaps and align on content needs
• Content Creation: Collaborative drafting and iterative validation of handbook content with cross-functional teams
• Delivery & Activation: Final delivery of handbooks with structured messaging, visual guidance, and localization support

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Results

The three tailored handbooks became more than internal documents—they functioned as strategic tools for enablement, communication, and alignment. They improved consistency and clarity in how the product was explained across markets, and empowered internal teams, sales reps and agency partners with ready-to-use materials. The collaboration set the stage for ongoing content development efforts and positioned the client for global consistency and scalability.