Customer Description

A North American innovation team within a global agricultural inputs company, focused on developing digital tools and business models for growers and dealers.

Challenge

The client needed to accelerate delivery of new tools and validate business ideas while maintaining strategic alignment and technical continuity across projects. Internal teams were stretched thin, and existing vendors lacked the agronomic context to contribute meaningfully.

Solution 

Magoya provided a dedicated, embedded team under a team extension model. This included product strategists, developers, UX designers, and agronomic experts. The team:

• Delivered rapid proof-of-concepts to validate ideas
• Developed tools for dealer and grower collaboration
• Provided strategic continuity across projects through long-term integration
• Aligned deeply with the client’s internal processes, tools, and culture

Approach

Magoya embedded a cross-functional team within the client’s workflow, supporting:

• Discovery, ideation, and validation phases for emerging business ideas
• Agile delivery of user-tested PoCs and internal tools
• Regular feedback loops with product and strategy stakeholders
• Knowledge transfer and long-term continuity for ongoing projects

Results

The partnership accelerated the ideation-to-delivery cycle, improved decision-making around new initiatives, and helped the client maintain development momentum across multiple work streams.

Technology

• Tools used: Figma, React.js, Node.js, AWS Cloud, Google Analytics, Looker
• Integrations: Internal APIs, commercial data systems, field data platforms

Note: Team operated fully embedded within client’s product environment

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