Customer Description

A biotechnology company providing soil microbial and genomic analysis tools to retailers and growers through its digital platform.

Challenge

The platform’s complex data presentation and unintuitive interface hindered adoption by core users—including retailers and agronomic advisors—who struggled to analyze and interpret results across multiple farms and fields.

Solution 

Magoya led a full UX redesign to make the platform more intuitive, visually optimized, and aligned with how users actually consume agronomic data. Key improvements included:

• A redesigned dashboard to highlight key biological and environmental risks
• Interactive map and table views for exploring detailed sample results
• Streamlined navigation across major features
• A restructured guide to support adoption and user education

Approach

Magoya partnered closely with the client’s product team to:-

• Conduct user research and analyze friction in the existing experience
• Redesign key modules and data flows around user decision points
• Iterate on prototypes with feedback from internal stakeholders and customers
• Deliver a design system that could scale with new features

‍

Magoya’s expertise in UX, digital ag platform development, and agronomic know-how, combined with their understanding of farmer and retail needs, has helped us advance, simplify, and elevate our product’s digital experience. By becoming an integral part of our team and mission, they've accelerated our development, enhanced value delivery, and become a strategic partner in our transformation. - Head of Product

Results

The updated designs addressed core usability issues, clarified key insights, and positioned the platform for improved adoption by making it more actionable and accessible to a broader user base.