Challenge

A group of global agribusiness leaders needed to build a reliable system for capturing biotech value in the Argentina soy market. The initiative aimed to ensure full traceability from farmers to elevators, protecting trait value across the supply chain. The legacy platform needed core improvements that justified re-building.

Solution 

Magoya rebuilt the traceability platform with a focus on infrastructure, feature optimization, and data integrity. The enhanced system introduced:

• Simplified workflows for waybill management, shipment tracking and sample results entry, reducing manual steps and latency.
• Role-based access controls with tailored interfaces for logistics teams, labs, and administrators, ensuring secure and efficient task execution.
• Embedded business logic to reduce human error and enforce data consistency.
• Real-time dashboards and automated reporting to strengthen oversight and program governance.

Approach

Magoya conducted a user-centered redesign focused on frontline adoption and backend administration usability:

• Mapped existing friction points with key user roles
• Simplified interfaces and bulk upload options to match real workflows
• Added automation to remove manual steps and reduce training needs
• Delivered role-based access and dashboards to support adoption at scale

Results

Trusted Traceability: 58M tons delivered with end-to-end visibility.

Scalable Operations: 2M way bills records processed last year.

Higher Data Accuracy: Error rate in sample and shipment records reduced to under 5%.

Engagement: 4K active users across logistics, labs, and administration.