Customer Description

An Argentinian agricultural biotechnology program involving logistics providers, laboratories, and regulatory stakeholders—responsible for traceability and compliance in seed technology use.

Challenge

Key users, including delivery point staff and laboratory personnel, were required to use a legacy system to manage sample traceability and biotech detection. However, poor usability, inconsistent processes, and lack of real-time insights created frustration and limited adoption.

Solution 

Magoya redesigned and rebuilt the platform to improve adoption and ease of use for points of delivery and lab users while strengthening data accuracy and reporting. The enhanced system included:

• Intuitive workflows for loading and managing waybills and sample results
• Streamlined user profiles tailored to distinct roles (e.g., logistics, lab techs)
• Built-in business logic to reduce user error and enforce data consistency
• Real-time dashboards and automated reporting for program administrators

Approach

Magoya conducted a user-centered redesign focused on frontline adoption and backend administration usability:

• Mapped existing friction points with key user roles
• Simplified interfaces and bulk upload options to match real workflows
• Added automation to remove manual steps and reduce training needs
• Delivered role-based access and dashboards to support adoption at scale

Results

The improved user experience increased adoption among required participants, reduced processing friction, and enabled better oversight and reporting. Operational errors decreased, and the system’s credibility improved among stakeholders.

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Technology

• User Workflows: Waybill and result loading via manual entry or web services
• Logic & Automation: Sample matching, compliance checks, business rule enforcement
• Reporting: Real-time dashboards and automated notificationsNote: Tech stack was not specified in the original documentation

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