Onboarding Ag System

Client Need

A regional commercial unit of a multinational agricultural inputs company, supporting internal sales teams and dealer networks across Latin America.

Challenge

Sales and dealer teams lacked a centralized point of access to essential tools, information, and systems. Fragmented login experiences and manual user management created friction, reduced efficiency, and limited adoption of internal resources.

Approach

Magoya provided end-to-end product delivery over a five-year engagement:- Led discovery and stakeholder alignment across commercial and IT teams- Delivered a working MVP, followed by phased feature expansion and UX improvements- Supported multi-tool migration and documentation handoff- Successfully transitioned ownership to the client’s internal team

Solution

Magoya delivered a custom-built Single Sign-On (SSO) portal to streamline access and unify the digital experience for all sales users. The solution included:- A centralized UI to launch tools, view calendars, access reports, and receive updates- Role-based access control and configuration management- Admin dashboard for user provisioning, communication, and analytics- Full migration to an enterprise-grade identity platform (OKTA) for authentication.

Results

The platform significantly improved ease of access for dealers and internal users, improved the adoption of key internal tools, and empowered marketing teams with new administrative controls.

Tech Stack

Backend: Python, Django, DRF

Frontend:: NextJS

Database: PostgreSQL

Cache: Redis

Infrastructure: Google Cloud Platform / Kubernetes

Storage: GCS Buckets